Corporate Image

Projecting the appropriate corporate image is necessary in business. It is important that you convey the right message to your client by way of your logo, namecard, corporate brochure as well as your marketing collaterals.

This logo was commissioned by Image Revelation Consultants International, a company dealing in grooming and image consultancy. Other logo designs which were considered but never really made it.

Concept The basic inspiration for the IMAGE REVELATION Consultants International logo is derived from a stylised makeup palette, comprising shades of the corporate colours. The 3 angular shapes represent corporate, personal and social grooming, the very crux of the companies differentiation. They also denote the 3 aspects of image grooming and presentation: physical, psychological and emotional. While triangles are accepted symbols for 'growth' and 'reaching for the highest peak', the rotated square denotes 'structure' or 'discipline'. The corporate colours are shades of maroon, signifying 'boldness: ever-ready to make a style statement'. The tall font used represents the 'elegant' and rather 'sleek' delivery of service. Animated Version of Logo Click here to see animated logo on the Image Revelation website: www.image-rev.com

Concept Earth Networks Television (EnTV) is a media company based in the USA and Asia. EnTV positions itself as a content provider that disseminates news and information on global developments with unique perspectives. EnTV brings viewers not only the latest news but also the stories behind the headlines. The logo depicts a fernleaf leaning on an open doorway. This represents EnTV's role as a nexus to everything environmental.

Namecard The namecard is designed with a clean look using the same colour combination as the logo. 2 designs were presented; vertical and horizontal orientations, but the design on the left was chosen.

Concept This logo was commissioned by Chakra Biotech Pte Ltd, a private biopharmaceutical company. To capture the essence of the word 'Chakra' (which means 'wheel' in sanskrit), the idea of a spinning wheel comprising of dna strands was first conceived. In the middle of the 'wheel', a stylised shape of 5 rats chasing each other. This concept was inspired from behaviour of rats in Chakra Biotech labs.

Namecard The namecard is designed with a clean look using the same colour combination as the logo.

Below is a study of logo and namecard designs for Bio Edge Consultancy. Bio Edge provides consultancy to biotech companies.

Design work for marketing collaterals as well as web pages is still being developed, as such they cannot be released yet.

Concept This logo was commissioned by Arza Dynamic Consultants, a group of businesses focusing on publishing and marketing / consultancy services. Arza Dynamic, an established business (since 1997), wanted a logo revamp marking its 4th anniversary and its expansion plans. It wanted to retain the blue colour from its original logo but wanted to add a little bit of zest. We threw away the very conservative look of the original and replaced it with a simpler and easily identifiable design with a dash of orange streak. As Azra Dynamic deals in marketing and marketing consultancy, the initials 'ad', as in 'advertise' works well.

Namecard The namecard is designed with a modern clean look with the logo printed large in faded colours in the background.

	Concept This logo was commissioned by 2HealthandWealth, a company dealing in health products and methodologies. As balance is central to 2HealthandWealth's healing philosophy, a stylised version of the Yin / Yang symbol is used, but with the company's corporate colours of orange and blue.
	Namecard The namecard is designed with a clean look using the same colour combination as the logo. The design comes with 2-sided printing. On te other side the therapy services of 2HealthandWealth are listed.

Concept ClubTea Pte Ltd is a tea trading portal to improve the way in which tea business is being conducted around the world today. As the intended customers comprise very traditional tea growers, suppliers, brokers, wholesalers and distributors, the look and feel of the logo had to be rather conventional; strong, yet with a soft feel which the tea industry can identify with. Click here to see ClubTea's marketing collaterals.

Namecard After considering the natural tone of ClubTea’s business goals, we combined the harmonious colors of brewed tea and the green of young premium tea leaves, accompanied by a striking font.

Concept Kawashi International Pte Ltd has been involved in the wholesaling trade for more than 20 years. It has business dealings in countries the world over, in a wide range of products from perfumes to fashion to lifestyle products to electronics. The company has gone into branding and private labelling even manufacturing in recent years. All these years the company did not have a proper logo, except a letter 'K' placed next to the company name. Kawashi wanted something close to the letter 'k' so that old customers could still recognise it, but also wanted something more modern but with clean lines to represent its present success and status. For branding purposes, Kawashi requested a variation of its logo for its wide range of manufactured products. We designed a stylised version of the letter 'k' and framed it with the company new tagline.

Concept BreakThrough Initiatives is a US based IT, media and telecommunication technology consultancy company. Its function involves the enhancement of technology by 'marrying off' of technologies that are synergistic to one another. BreakThrough Initiatives wanted a logo which is a bit edgy and not too high tech or too flashy. The colours chosen are silver and black with a 'flaming' red to depict a 'breakthrough' of ideas. The triangle symbolises constant growth.

Namecard Like the logo, the name card consists of the same colour combination.

	Concept Rare Traditionz is a wholesaler of lifestyle products which include furniture, home furnishings, ethnic fashion & accessories, giftware, etc. It imports and exports items from all over Asia. As the company name implies, it was looking for a soft and rustic look to their logo. Rare Traditionz also wanted the logo to be synonymous to its branding label.
	Namecard Although rustic, simplicity of design was paramount. The namecard isprinted in portrait orientation and on textured paper to enhance the look and feel.

Concept Calbridge Training Services teaches corporate computer and IT training. Established in 1996, it is considered as one of the mainstay training centres in the area of IT courses. This logo is a revamp of its original one as Calbridge needed a new brand inline with the new direction it is embarking on. Gone are the 'mouse' device and 'eagle' from its former logo. The new logo is slicker and does not have the tagline 'IT training centre' which limits Calbridge from teaching management and other soft skill courses.

Namecard Another simple and uncluttered design to ensure easy reading.